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Writing an Effective Business Plan

September 30 @ 9:00 am - 12:00 pm

| $35

It’s the Roadmap to Success!
This hands-on workshop explores key elements of a business plan critical to your business. Learn how to:

Find important market and competitive data relevant for your business
Figure out the unique benefits your business has to offer
Position your business and develop a realistic sales projection
Address weaknesses of your idea and how to improve it

Learning Outcomes

Understand the purpose and design of a business plan and its ongoing use;
Have an initial draft of a business plan by the end of the workshop.
Participants may want to bring: current business plan (if any), calculator and/or Laptop, 1-yr / 3-yr / 5-yr goals, and current financial statements. Most importantly of all, be ready to write or update your business plan right in the workshop!

The Presenter: Roy Johnston

Roy Johnston is in his 20th year of business law, real estate law and estate planning. He advises businesses from startup through stock distribution to investors. Roy is active in the business law sections of the California Bar Association and the Sonoma County Bar Association, and has a Bachelor of Science degree in Business Administration from the University of Wyoming. Most importantly, Roy is a small business owner who puts into practice the principles he teaches.

General Public: $35 for early registration.
Veterans: Free admission is available for this class.
Students: $20

Presented by NorthCoast Score

Register online:


September 30
9:00 am - 12:00 pm
Event Category:


Finley Center
2060 W. College Ave
Santa Rosa, CA 95401 United States
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